Tian Lang desires to lead and take the young generation of artists and those in the creative world as a challenge. The brand appreciates that it is important to build creativity from childhood, hence the participation in social and educational programs. Offering such quality light boxes and other means, Tian Lang provides them with the tools to work the young beginners as artists. The brand understands that art has the potential to effect change in society, thus the aim of the brand is to help people channel that change through art. With Tian Lang's assistance – workshops, demonstrations, or collaborations with schools, such an environment is enhanced. With Tian Lang, users not only buy an efficient tool but also support the dedication of the brand to the artistic evolution of the practice. This desire to interact with the community makes Tian Lang a brand which values the future of creativity.

Customer’s satisfaction comes first if we consider Tian Lang’s core philosophy. It is common knowledge that no product can sell itself without users’ appreciation and demands. Therefore, Tian Lang tries to involve users’ thoughts whenever possible in order to improve light boxes and other solutions. Each individual customer’s needs is addressed and maintained by a customer support center preventing any problem from the stage of purchasing to the stage were customers get to use the product. It is not just the selling of the products whereby this service provision is limited to, in addition Tian Lang aims at customer retention through relationship marketing. In providing this sense of community, users feel encouraged to get on board and post their creative projects while also encouraging others. With Tian Lang the artists are not purchasing a product, but rather they are aimed at a society where creativity, innovations and support abound. This level of interaction with customers and general users of products is unique especially in the creative industries and therefore placing Tian Lang in a position that understands their users and their needs and how best to meet them.

At Tian Lang and their mechanized light stand user comfort is given as the number one priority, this is seen in the fact that their light boxes are created to be ergonomic. Working knowing that artists work behind their art almost every hour, this brand has included working elements into the design that would increase the utility of the product. Because of the slim light box of Tian Lang models, it is highly portable and easy to store, and the lightness allows for easy transport to different working environments. More so, the dimmable light ensures that the right amount of light can be set for the performance of any task, preventing users from straining their eyes during extended periods of work. Striving for ergonomics in all designing, publications of Tian Lang help artists direct their energies solely in the right direction - creativity, and not irritating distracting pains or disturbances. It is vital for the prevention of performance drop to elongate user acceptance level and to raise efficiency parameters by taking care of all the facets of a system. With the light boxes from Tian Lang, one can work without discomfort in their busy minds which is very much what the artists really need when they are in their work.

Tian Lang light boxes possess a distinct feature which is their flexibility that enables them to be used for various artistic endeavors. Tian Lang has developed light boxes that will meet your expectations; be it as an artist, a crafter or an illustrator as the light boxes have been crafted in a way that fits the user. Users can set the level of brightness in order to accommodate the different types of artwork such as thin pencil works to thick water color applications. This flexibility is an advantage that enables an artist to try out various techniques without the need to be constrained by poor lighting. Furthermore, the fact that, Tian Lang light boxes are light and portable in nature makes it possible for the light boxes to be taken to different places, be it outdoor sketches or workshops. The company believes that, creativity has no limits and that is why their light boxes are designed to cater for the needs of all the artist no matter the place. Tian Lang fuels the imagination of creators by providing tools that fit the needs of the work, instead of the other way round.